Last quarter, Netflix said it would spend over $1 billion in 2017 on marketing costs alone, projecting that the company would have negative free cash flow for “many years” as it invests in original content, including an estimated $2 billion in negative free cash flow this year.
Netflix has shuffled some top executives in recent months, adding chief product officer Greg Peters and feature film boss Scott Stuber. The entertainment technology company also continued its international expansion, where it gets the bulk of its user growth, by adding support for more languages, and content such as “Las Chicas del Cable.”
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