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Jumbo fashion outlet set to launch at world’s most popular music venue

By dailymail / Published on Friday, 14 Jul 2017 17:53 PM / No Comments

Yet recent events in the U.K. capital have led many to argue that London and its tourist attractions may have a tough few years ahead.

Uncertainties around how the U.K.’s exit from the European Union (EU) will play out have caused several domestic economic and corporate voices to issue warnings over a potentially bumpy upcoming ride for British-based businesses.

However, Miserendino says the O2 has not yet seen any signs of a significant drop off in terms of ticket sales due to Brexit.

“We’re continuing to see people wanting to have a good entertainment experience. If you offer the right thing people are still willing to spend money,” he claimed, adding that the O2 was not among those who took a break from their spending and development plans following the vote.

“We believe in the London market, we believe in the U.K. and are not afraid to invest,” he added.

The terrorism challenge, however, which has already reared its ugly head at several points during the first few months of the year, is proving more impactful for AEG.

“We’re constantly revising our security procedures and protocol…I think that is going to be part of our lives for the future, particularly for entertainment experiences,” said Miserendino, adding that AEG remains determined to lead the agenda on security standards.

“We need to make sure that people feel safe. Perception is reality. We wanted to make sure that we were putting forth the right image for everyone,” he added referring to the heightened focus on security at the O2 following the tragic Manchester concert venue attack in late May that resulted in 23 fatalities and dozens of severe injuries.