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Inside Singapore’s ‘invite-only’ Johnnie Walker House

By dailymail / Published on Sunday, 11 Jun 2017 15:23 PM / No Comments


It’s a whisky enthusiast’s dream.

Johnnie Walker House is an invitation-only suite located at Diageo’s Asia Pacific headquarters in Singapore. CNBC took a tour of the space, which hosts guests to learn, taste and purchase a variety of high-end offerings.

The space, which opened last year, is one of 26 private suites in the world and the only one in Southeast Asia. In total, the room boasts more than $700,000 worth of whisky by retail price.

One way to gain entrance is by referral.

“We build up our own network of people who might be interested and we invite them to come in,” Sam Fischer, Diageo’s Asia president told CNBC during a tour of the space. “We build up to people of high net worth and people of influence.”