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Did the Jack Welch Model Sow Seeds of G.E.’s Decline?

By dailymail / Published on Friday, 16 Jun 2017 11:34 AM / No Comments

As Aswath Damodaran, a finance professor at the New York University Stern School of Business, put it, “It’s always tough to follow a legend.”

Suffice to say that Mr. Immelt won’t be writing a book like Mr. Welch’s national best seller, “Jack: Straight From the Gut,” to celebrate his tenure at the helm of G.E. But ultimately, it may be the much-lauded Mr. Welch whose reputation emerges more tarnished.

“Jeff Immelt brought his best every day for 16 years,” Mr. Welch said in a statement. His office said he was not available to comment about his own legacy.

Mr. Immelt tacitly repudiated the Welch model himself, moving to dismantle parts of the sprawling G.E. empire by getting rid of NBCUniversal and the once-too-big-to-fail GE Capital. The problem, many critics said, is that he didn’t do so nearly fast enough.

“I don’t think Jack Welch was ever as good as he was made out to be,” said Mr. Damodaran, who has spent years trying to value G.E. During Mr. Welch’s tenure, “he benefited from the growth of financial services in the American economy and the growth of GE Capital,” Mr. Damodaran added. “That’s what made it untouchable for so long.”

hat strategy backfired in 2008, years after Mr. Welch had left, with the arrival of the financial crisis. “It turned out G.E. had no competitive advantage in financial services,” Mr. Damodaran said. “If anything, their risk controls were even worse” than those at other large financial institutions. Warren E. Buffett had to come to the rescue with a $3 billion infusion.

Mr. Damodaran said he warned G.E. executives in 2005 that complexity could become a problem. “If you wanted to create a valuation hell, it would be G.E.,” he said. “It was too complex by design, growing through numerous acquisitions. I told them back then, ‘You’re getting away with this now, but if there’s ever a crisis, it will come back to haunt you.'”

Mr. Greenwald, the Columbia professor, agreed that much of G.E.’s success, and then its problems, stemmed from an overreliance on its huge financial services business. “It was contributing 60 percent of profits, and Jack Welch could always tweak the earnings by turning to GE Capital,” he said. “But it had no stable source of deposits” to fall back on in the financial crisis.

That is the main reason G.E.’s rivals have fared so much better, Mr. Greenwald said. “They were never the broad conglomerate G.E. was, with huge financing businesses,” he said. “They’re much more focused on industrial production.”

Both Mr. Greenwald and Mr. Damodaran said the Welch conglomerate model had been thoroughly repudiated, so much so that there is a widely recognized “conglomerate discount” applied by investors to the stock prices of companies consisting of businesses with no obvious synergies. Activist investors have pounced on this to urge the breakup of disparate operations, and G.E. itself has been the target of the activist investor Nelson Peltz.

“Specialization is something that provides real value,” Mr. Greenwald said. “If you’re a conglomerate, by definition you’re not specialized.”

Even companies like Honeywell and United Technologies “aren’t trying to do everything,” he added. “They have areas of specialization.”

Mr. Damodaran said few of the world’s conglomerates, if any, are superstars.

“They may be doing better than G.E., but they all suffer from similar problems,” he said. “They’re not nimble and adaptable. It’s much harder to be a conglomerate today than it was 20 or 30 years ago. The Welch model is certainly dated. Maybe it’s still used in a few old-line manufacturing businesses, but not in the rest of the economy, where a start-up can destroy your business.”

Even though Mr. Immelt deserves praise for abandoning the Welch model, Mr. Damodaran said, he did it much too late. “They’d be much better off if they’d started sooner,” he said.

In a statement, a General Electric spokeswoman said, “Today, G.E. is a more focused industrial company with strong growth opportunities in the long term.”

G.E. shares rallied this week on news of Mr. Immelt’s departure, largely on hopes that his successor — John Flannery, a company veteran — will embrace that logic. He promised a “comprehensive review” of all G.E. businesses to be carried out “with speed, urgency and no constraints.”

That left investors salivating for more divestitures or spinoffs. “Does anyone really think there are any synergies between medical equipment and jet engines?” Mr. Greenwald asked. “A complicated, specialized business like medical equipment would be much better on its own.”

More divestitures may well result in pretty much the same G.E. that Mr. Welch inherited, which is “a boring, mature company,” Mr. Damodaran said. “This isn’t a company that’s going to work miracles. Even if well run, about the best G.E. can hope for is to grow at the rate of the economy. But that may be the best-case scenario. If it tries to rediscover its youth, that would make me nervous.”

(Disclosure: NBCUniversal is parent of CNBC.)