Within the last two years, delivery app SpoonRocket was acquired, Danny Meyer-backed Umi Kitchen stalled out, citing “the trickiness of making delivery economics work out for everyone involved.” Instacart workers have staged public protests about falling tips, as the CEO is openly pinching pennies. And meal-kit company Blue Apron is trading near its 52-week low after going public earlier this summer.
Eat24 will add more scale to GrubHub’s network, a factor that the company says helps it compete with other giants. GrubHub spokeswoman Sandra Glading told CNBC earlier this year that the company still believes it has “the broadest, best restaurant network in the space.”
The convenience will also help Yelp compete with similar integrations at rival TripAdvisor and Groupon.
“While we’ve always been open to exploring partnerships that leverage our scale, and drive a positive experience for our diners and our restaurants, we’re constantly innovating to evolve the ordering experience; recent examples include integrations such as Amazon Alexa, Apple TV, Apple Watch and TripAdvisor,” Glading said in May.