Sky Valley’s Organicville brand includes condiments, sauces and salsas. Its name brand Sky Valley includes organic sodas like root beer and grape soda. As CEO, Troni wants to grow both brands to “put them on the map” while innovating into more categories.

At Sky Valley, Troni said he wants to expand into categories like soups, spreads, dips and sauces that he said have gaps in their organic offerings. New products could fall under Organicville, Sky Valley, or even the company’s other two branded lines, Bella’s and Simply Delicious.

“Future innovation will focus on the opportunity for complimentary foods to make sure consumers have a full organic meal,” Troni said. “It’s a huge growth opportunity Sky Valley wants to attack.”

About one-third of Sky Valley’s products are private label, Troni said. The bulk of its production is for Target’s Simply Balanced line.

Creating private label brands helps give companies like Sky Valley “a seat at the table” with retailers and more insight into consumers, Troni said. However, he foresees most Americans sticking with branded goods.

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