For $8,000 Tesla buyers can buy a full self-driving system, though that technology is still being developed and has not yet been pushed out to Tesla models through an over-the-air software update.
Tesla does not say how many customers have paid for Enhanced Autopilot technology.
Meanwhile, Cadillac will include its new Super Cruise technology in CT6 models for those willing to pay an additional $2,500. Super Cruise will let you drive hands-free on the highway.
Over time, prices are expected to drop as more vehicles come with autonomous-drive technology. But at least initially, consumers are indicating they will pay to take their hands off the wheel. How much more depends on where they live.
According to IHS Markit, car buyers in the U.S. are willing to pay an extra $780 for full autonomy technology. By comparison, those in Germany would pay $1,016, while those surveyed in China would only pay an additional $555, on average.
In the U.S., just over half of those surveyed indicated they want full autonomy technology in their next car or truck.